Trusted by over 240,000 Travelers

Car Rentals - Search, Compare & Save

Find the best car rental deals from trusted rental companies anywhere in the world.

Included with each rental:

  • Free Cancellation
  • CDW & TPL Insurance
  • Unlimited Mileage
  • Free booking changes

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👋 Welcome to Northbound

Trusted Car Rental Deals, Now Beyond Iceland

For over 10 years, Northbound has helped thousands of travelers find the best rental cars in Iceland, without the stress. Now, we're bringing that same trusted service to more countries around the world. We compare offers from both local favorites and well known brands, so you can easily choose the deal that suits you best. Think of us as your travel savvy friend, wherever your journey takes you.

Customer satisfaction rate
94%
Customers Served
240,000+
Making Car Rentals Simple
10 Years

Worldwide Trust

Trusted by Travelers Everywhere

What Our Customers Say

We've helped people from over 160 countries with their rental car needs in Iceland

“I loved it.”

Adam
23 May. 2025

“Excellent service! We got tips on what to see in Iceland too. Top notch! 👌”

Henric
13 May. 2025

“We ordered a duster with a 4 PAX tent, turned out they gave us a 2 PAX one. We got refunded a part of the price, as now we could not go camping. Still paid a high amount for what we got in the end. Staff was very nice though.”

Ymke
13 May. 2025

“The car we rented was new and the hybrid model was a bonus. The pickup from the airport was timely and the return trip back to the airport was scheduled within 5 minutes of the return. We would definitely rent from them again.”

John
22 May. 2025

“It is a fine vehicle that handles well, is at home on narrow back roads and ran flawlessly. Was a good choice for my solo trip.”

Reed
20 May. 2025

“I loved the versatility of the Hilux which allowed me to explore areas that I wouldn’t feel comfortable doing in other vehicles.”

Luke
22 May. 2025

“We did not get a Suzuki Swift but a new Kia which was great!”

Laura
21 May. 2025

“It was great - quick ordering and confirming of my reservetion, nice and clean car, perfect a fast work with rental assistants Thank you !!”

Miroslav
20 May. 2025

“Great experience with Northbound. Very responsive when I needed some additional information. Would highly recommend if you're looking to rent a car.”

Yelena
17 May. 2025

“Everything went very smoothly, from booking to pick-up from airport to customer service at Lotus car rental. Good communication overall, I would highly recommend booking through Northbound.”

Susanne
22 May. 2025

“Awesome experience, quick and efficient services”

Ivy
22 May. 2025

“The van was practically new, had all we needed and was comfortable, reliable and easy to drive. Staff met us at the airport and made everything easy. Recommended.”

Alicia
18 May. 2025
  1. Search and Compare: We bring together offers from trusted local and international rental companies in over 160 countries.
  2. Find Your Best Match: Use filters for price, vehicle type, features, and customer ratings.
  3. Book Securely: Many rentals offer instant confirmation, free cancellation, and secure online payment.
  4. Hit the Road: Enjoy clear terms, unlimited mileage on many rentals, and customer support from our partners.
  • Thousands of satisfied customers from more than 160 countries
  • 94 percent satisfaction rating from verified reviews
  • Transparent pricing with no hidden fees
  • Many rentals include free booking changes and free cancellation
  • Responsive customer support from booking to drop-off
  • CDW insurance available on many rentals (check individual listing for details)
  • Unlimited mileage included on most offers
  • Free cancellation available on many bookings
  • Optional extras such as GPS, child seats, and additional drivers
  • Local travel tips and advice from experienced partners